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WHO WE ARE
KTT's Strategy
KTT's strategy is based on the reconciliation of commercial goals with development objectives. In other words, KTT believes that her products and services should not only be commercial in nature in the sense of generating incomes for the company but those that also contribute to the development of the tourism sector with a positive impact on the overall development of the country.
While massively attracting tourists to Rwanda is tempting because of the important incomes tourism can bring in the country, KTT is more in favour of a strategy based on the principles of eco-tourism that will try to reduce the internal pressure already existing on the Rwandan land forests.
Apart from the ecological aspect, eco-tourism is community-based and provides therefore as well the opportunity to create non-farm employment for the population now depending completely on farming for her survival.
Eco-tourism will require a completely new approach in Rwanda, both from the population and from the travel agencies. KTT's strategy consists in advocacy for eco-tourism through diverse means : discussions with travel agencies, linking with other ecotourism agencies and experiences abroad.
To promote incoming tourism in Rwanda, KTT's strategy consists in :
- Creating good quality promotional material of Rwanda, such as postcards, posters, calendars and more.
- Linking with other travel agencies abroad, in the west and in the region.
Conclusion
KTT believes in quality, flexibility, reliability and service. Our best publicity is our client's satisfaction, and we shall do all we can to make it happen. We trust your decision.
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